Ford’s smartest, most innovative truck yet will be all-electric and called F-150 Lightning. The all-new F-150 Lightning will be revealed May 19 at Ford World Headquarters in Dearborn and livestreamed for millions to watch.
The F-150 Lightning brings stunning innovation, technologies and capabilities to the F-Series, North America’s best-selling vehicle, combined with the power, payload and towing capability that is the hallmark of all Built Ford Tough trucks.
The reveal takes place at 9:30p.m. EDT, May 19 from Ford World Headquarters and will be broadcast live with 30+ ways to watch across physical and digital destinations, including the Ford Facebook and YouTubechannels, Twitter, key national publications as well as 18 impactful out-of-home locations such as like Times Square, New York City and Las Vegas Boulevard.
“Every so often, a new vehicle comes that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President and CEO Jim Farley. “North America’s favourite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightningperformance truck; and it will constantly improve through over-the-air updates.”
Added Farley: “The truck of the future will be built with quality and a commitment to sustainability by Ford-UAW workers at the Ford Rouge Complex — the cathedral of American manufacturing and our most advanced plant.”
Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center.