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Friday, April 16, 2021

WorkHound developed software to help carriers reduce driver turnover

WorkHound, a software platform developed to help carriers reduce driver turnover, announced its case study with Southern Refrigerated Transport. The study found that using WorkHound over the last six months reduced driver turnover by 16 percent and resulted in $580,000 in savings.

Since its founding in 1986, SRT has grown to more than 900 drivers. Terri Lafayette, recruiting director at SRT, sees the company’s family atmosphere as influential to its success.
“If it costs $4,000 to replace a driver [at SRT], and you’re losing 10 drivers a week, that’s a lot of money,” Lafayette said.

SRT began using WorkHound in February 2016. With WorkHound, drivers use their smartphones to share anonymous feedback, praise, problems and ideas with carriers. WorkHound then aggregates that data and turns it into actionable insights to help carriers manage and retain their drivers.

“What I liked about WorkHound was that it was simple,” Lafayette said. “It was easy to understand, gave the drivers an outlet, and it wasn’t going to be difficult for the drivers to use, unlike some of the other solutions we had researched.”

According to American Trucking Association, turnover continues to skyrocket around the industry. In the fourth quarter of 2015 alone, driver turnover rates at large truckload carriers climbed to 102 percent.

“WorkHound was a very worthwhile investment, and I think other companies are going to have to do the same thing,” Lafayette said.