WorkHound, a software platform developed to help carriers reduce driver turnover, announced its case study with Southern Refrigerated Transport. The study found that using WorkHound over the last six months reduced driver turnover by 16 percent and resulted in $580,000 in savings.
Since its founding in 1986, SRT has grown to more than 900 drivers. Terri Lafayette, recruiting director at SRT, sees the companyโs family atmosphere as influential to its success.
โIf it costs $4,000 to replace a driver [at SRT], and youโre losing 10 drivers a week, thatโs a lot of money,โ Lafayette said.
SRT began using WorkHound in February 2016. With WorkHound, drivers use their smartphones to share anonymous feedback, praise, problems and ideas with carriers. WorkHound then aggregates that data and turns it into actionable insights to help carriers manage and retain their drivers.
โWhat I liked about WorkHound was that it was simple,โ Lafayette said. โIt was easy to understand, gave the drivers an outlet, and it wasnโt going to be difficult for the drivers to use, unlike some of the other solutions we had researched.โ
According to American Trucking Association, turnover continues to skyrocket around the industry. In the fourth quarter of 2015 alone, driver turnover rates at large truckload carriers climbed to 102 percent.
โWorkHound was a very worthwhile investment, and I think other companies are going to have to do the same thing,โ Lafayette said.
