The Women in Trucking Association (WIT) board of directors met recently to set goals for 2016 and decided that MindShare Strategies was to be WIT’s new association management firm.
According to WIT, the group will support the staff in the day-to-day operations in addition to managing the second annual Accelerate! Conference & Expo to be held in Dallas, Texas this coming November.
The Women In Trucking Foundation board of directors held their first in-person meeting in conjunction with the association’s session. Both organizations focused on their missions and forward momentum during the planning sessions.
“As we continue to grow and increase our impact on the industry, we look at ways to anticipate how we can be a resource and a leader in attracting women into the trucking industry,” said WIT president, CEO and founder. “Whether they are drivers, technicians, managers, or CEOs, our mission is to increase their numbers and create a more diverse environment.”
So far, WIT’s accomplishments include the implementation of an Image Team comprised of professional drivers, a recruiting guide, ridealongs with a CRASH safety advocate and with FMCSA Deputy Administrator Daphne Jefferson, a successful conference held in last September, and a WIT Index to track the number of women on boards of publicly traded companies. Future initiatives include more media ridealongs, a truck stop rating program, more recognition programs, and other initiatives to attract women into the trucking industry.