Arnold Bros. brought the plaid to the Winnipeg Santa Claus Parade, to bring attention to prostate cancer programs.
The company entered into the parade a tractor-trailer dubbed โPlaid Wonderlandโ on Nov. 17.
Arnold Bros. has raised more than $19,000 this year for the cause.
โIt kind of took on a life of its own,โ says Arnold Bros. finance director Carla Kaneski, who serves as the campaign captain and credits a fundraising team representing several departments.
โAwareness is everything for us. Men typically donโt like to talk about their health,โ says Arden Bagni, a spokeswoman for Prostate Cancer Canada. โYet almost all of the men who have prostate cancer detected soon enough will surviveโ.
For more information on the cause, visit www.plaidfordad.ca.
