ONE20 Releases Inaugural Report On Driver’s Preferences
ONE20, a free membership community built exclusively for professional truck drivers, has released the inaugural TopONE20 report. The report, which contains more than a half-million data points, is a comprehensive analysis providing insights on travel center ratings and reviews, technology usage, spending habits, and entertainment and leisure preferences.
To date, more than 3,000 drivers have participated and provided data points for the TopONE20 report. The compiled data includes driver demographics such as age, gender and owner/operator or company driver status and has allowed ONE20 to identify unique trends in the above-listed categories.
“The information we’ve compiled from the driving community for the TopONE20 report is invaluable to the industry. We now know how many drivers are making online purchases, the technology drivers are using based on their ages, the payment methods they’re using on a day-to-day basis and their off-duty entertainment preferences,” said Christian Schenk, president and CEO of ONE20. “We’re working to improve life on the road for professional drivers and this data will enable us to better work with industry partners to create change.”
With these driver-collected insights, the TopONE20 report identified the best and worst in class for travel centers down to store amenities. TA and Petro Stopping Centers was voted Most Preferred Travel Center Chain along with receiving “best in class” votes for best parking, cleanest facilities, including nicest showers, and best restaurants. In the food and dining category, Subway received Best Quick Serve Restaurant while Iron Skillet is the favourite for Best Sit Down Restaurant.
“We are extremely pleased, but not surprised with these results. When professional drivers have independent means to vote for their favorite truck stops and those that offer the best amenities and services, TA and Petro Stopping Centers come out on top,” said Tom Liutkus, senior vice president of marketing and public relations at TravelCenters of America. “This reinforces our own “Voted Best” survey results for the past 8-10 years running. Drivers know who takes care of them and we’re proud to serve the professional truck driver with those high standards. We are grateful to ONE20 for asking drivers about these important areas of service.”
ONE20 will be sending window decals to the individual stores who were voted a Favourite Location.
In addition to the best, the TopONE20 Report has also identified specifics around driver’s least favourite preferences. “We know which travel center chains were voted least favourite in a number of categories, and we’re not afraid to call out the industry giants that came in last,” Schenk said. “Drivers are very transparent and told us exactly what the industry needs to hear – we can do better. If your best customers are unhappy with your parking, or think your bathrooms are dirty, it may be time for a change.”
ONE20 will continue to add to the information collected in the initial
TopONE20 report. Over the next quarter, ONE20 hopes to better understand how drivers obtain insurance, how they make large purchases such as tires and what their experiences are with banking and factoring groups. The second report will be available sometime in July of 2017.
The TopONE20 program is the first rating and review platform that analyzes, quantifies and produces derivatives of positive and negative experiences drivers experience on the road and works proactively to influence the industry and create change. Each quarter, ONE20 will publish a TopONE20 report showcasing the best and worst of life on the road.