Love’s Travel Stops Employees and Customers raised more than $2.76 million for sick and injured children through its five-week store campaign to raise funds for Children’s Miracle Network Hospitals and promotion of National Coffee Day.
Hurricanes Harvey and Irma hit during Love’s 18th annual campaign, forcing several locations in Texas and Florida to temporarily close. Despite the challenge, Love’s Employees surpassed their goal of raising $2.6 million and set a company record for the most money raised during the in-store campaign.
“Every year, our employees show passion for Children’s Miracle Network Hospitals, and this year they also demonstrated perseverance,” said Jenny Love Meyer, vice president of communications for Love’s. “Other locations stepped up their fundraising efforts so we could still make a difference for kids while employees in storm-affected areas focused on recovery efforts. We’re thankful for the customers who support this cause every year and really proud of our employees who endured through the challenges.”
From Aug. 26-Sept. 30, Love’s team members sold Miracle Balloon icons for donations and organized events like 5K runs, bowling tournaments, fishing tournaments, cookouts, and more. Love’s showed additional support for CMN Hospitals on National Coffee Day, which took place Sept. 29 during the store campaign. To honour the day, all 24-ounce coffees and cappuccinos were discounted to $1, with all sales going to CMN Hospitals.
“We’re so grateful that Love’s Travel Stops’ employees and customers helped smash this year’s campaign fundraising goals,” said John Lauck, president and CEO of Children’s Miracle Network Hospitals. “The generosity and dedication that everyone has shown to help their local communities and save kids’ lives is tremendous. Thank you for helping Children’s Miracle Network Hospitals across the country by funding vital treatments, research, equipment and charity care each year.”
Of the 170 CMN Hospitals members throughout North America, 101 benefit from Love’s annual campaign. Since beginning its partnership with CMN Hospitals in 1999, Love’s has raised more than $20 million for the nonprofit organization.