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Wednesday, April 14, 2021

LAUNCH OF TOTAL RUBIA WORKS 2000 FE 10W-30 ENGINE OIL TOTAL CANADA

Revolutionizes the Transportation and Heavy Equipment Industries

Montreal,  Mr. Stephen McGarvie, President of Total Canada, and Mr. Jack Fasoli, Total Canada Regional Sales Director–Automotive and Distributors–Quebec/ Eastern Canada, unveiled the company’s latest innovation: TOTAL RUBIA WORKS 2000 FE 10W-30 engine oil. This new product is set to revolutionize, among others, the heavy equipment, mining, agriculture and transportation industries. RUBIA WORKS 2000 FE 10W-30 engine oil’s unique qualities will allow users to significantly increase their vehicle’s performance.

“Launching this revolutionary product is an integral part of our long-term growth strategy. As you well know, Canadian industry is set to undergo many changes in the coming years, notably due to development in Northern Quebec, Saskatchewan and Alberta, which will offer significant business opportunities for companies like ours. RUBIA WORKS 2000 FE 10W-30 lubricant will allow us to take advantage of crucial niche market opportunities—offered among others by heavy equipment—within the mining sector,” stated Mr. McGarvie.

“Developing RUBIA WORKS 2000 FE 10W-30 engine oil presented numerous challenges for our team, as right from the start, we knew we had to take several variables into account. For example, we wanted to be able to offer our customers an eco-efficient lubricant which also allowed fuel savings. We had to make sure that our product meets the highest industry standards and ensures the good performance of heavy equipment over long periods of time. For me, it’s clear that RUBIA WORKS 2000 FE 10W-30 engine oil addresses these issues and we are now able to offer our customers a reliable lubricant that will enable them to increase vehicle performance and consequently their production,” stated Mr. Fasoli.

“It’s also very important to mention that as our product is 10W-30 grade oil, it will greatly facilitate engine starting in cold weather and by the same occasion significantly reduce engine wear, 70% of which is generated at start-up,” concluded Mr. Eric Lemay, Territory Manager for Total Canada.

TOTAL RUBIA WORKS 2000 FE 10W-30 engine oil is a lubricant for engines with or without diesel particulate filters (DPF) used notably in mining, quarrying and construction. Our product meets international standards, the most stringent American, European and Japanese manufacturer requirements, has low ash content and reduces engine oil consumption.