Hiway and Eskimo Refrigeration will change its name to ColdFront as part of the company’s rebranding initiative following last year’s merger.
“By building on the legacy of the Eskimo and Hiway teams and uniting them under a single brand, we will deliver a consistent customer experience across Western Canada,” said ColdFront president Kevin Johnson. “This furthers our commitment to future growth by providing an environment where client partnerships and employee careers grow and flourish.”
ColdFront will also update its corporate identity, with the creation of a new website, tagline, and signage.
ColdFront is the authorized dealer of Carrier Transicold in B.C., Alberta, and Saskatchewan.