The company HELP Inc. will now be known as PrePass Safety Alliance.
According to a news release, the new name better reflects the core mission and structure of the non-profit public/private partnership.
“Over more than a quarter century, PrePass has become one of the most recognized and trusted brands in the commercial trucking industry and with the agencies responsible for ensuring highway safety and protecting the infrastructure,” Karen Rasmussen, CEO of PrePass Safety Alliance, said in a statement. “As the organization grew geographically and technologically, HELP’s Board of Directors determined it was time to adopt a name that reflected our commitment to highway safety and efficiency, as well as our unique public/private partnership.”
Created in 1993 as a nonprofit 501(c)(3) organization, HELP was an acronym for “heavy-vehicle electronic license plate.” That was a reference to the old-school transponders that were attached near license plates at the front of a truck. Eventually, transponders moved inside the cab, making HELP’s name a bit outdated.
The PrePass family of products and services, including the PrePass electronic bypass program and transponder, the PrePass Plus toll payment service, PrePass Motion bypass app, PrePass Alerts, PrePass ELD and the PrePass InfoRM suite of data analysis products will retain their individual names and logos.
For more information, visit PrePassAlliance.org.
