Relatively small Missouri based trucking company, Prime Inc., is suing Amazon over its “Prime” shipping trailers.
The trucking company in a federal lawsuit, alleges that Amazon Prime’s shipping trailer logo is “confusingly similar” to the trucking companies own logo.
Prime Inc. further alleges that Amazon causes “irreplaceable injury” to their company as they get mistakenly blamed when people have a bad experience with Amazon.
Prime Inc. also argues that it has built up “substantial and valuable goodwill” since the 1980s. Amazon, on the other hand, has only been using their Prime logo for a few years to promote their Prime membership.
